Buik's logo is based on a circle containing three shields. Its arrangement gives people a high starting point and constantly climbing the feeling, symbolizing a positive and enterprising, constantly climbing the spirit. Its origins can be traced directly to the coat of arms of the Scotsman, Buik of Dunbar. The Buik family logo, like its name, Forever Honors Davy Dunbar Buik, the man who built Buick and ushered in General Motors, the world's largest automaker. Buick has the characteristics of high horsepower, individuation, practicability and maturity
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